“So It Goes” Says Akron/Family

Today we are happy to release a new mp3 and video for “So It Goes” the first single from Akron/Family’s new album S/T II: The Cosmic Birth and Journey of Shinju TNT.

“So It Goes’” bawdily soulful psych-bounce maps the journey home of an open heart turned halfway cold by a climate all too often suspicious of simple kindness and sincerity. The vocals testify with raw beauty and wry confidence over a groove both surly and sexy. The riff is oh so sticky, and the whole boat seems to sway with abandon while Upsetters-style backup singers keep you swaying in agreement…and just then the wind picks up and tosses you into the classic Vonnegut-nodding refrain of “so it goes,” echoing out and carrying you through into a coda that sounds like it could have been copped right off one of the early Ak CDR releases – all sweetness and color and contrapuntal dreaminess. It’s an epic 2:36, and it’s just the first taste of the fractal wonders to come.

LISTEN: Akron/Family “So It Goes”


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