WATCH: Bear In Heaven’s New Video for “Sinful Nature”

Premiering earlier this morning on Pitchfork, Bear In Heaven’s new video for “Sinful Nature,” off their third album I Love You, It’s Cool, encapsulates an acid trip induced version of the feature film Pretty Woman. Director David Yoonha Park based the video on his first experience with LSD: “a panic-inducing experience” that skated between watching the Masters tournament and failing to bring down the trip with the tape. BiH wanted something dark, feminine and trippy and the music video is just that; women clad in 80s garb promenade around the set, with shots of creepy manikins intermittently placed for quite a weird viewing experience. Watch above!

video

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Strand of Oaks
Hard Love
CD / LP