WATCH // Califone Debut Interactive Video for “Stitches” on Tumblr, Start Living Room Tour August 21stPosted by Andrew on July 30th, 2013
In a unique approach to a music video, Califone worked with filmmaker Braden King and programmer Jeff Garneau using Tumblr to debut a beautiful and haunting interactive video of the new album’s title track “Stitches”. Garneau programmed the video to randomly pull images and animated GIFs from a previously selected set of Tumblr sites to provide a truly distinctive experience every time the viewer watches the video. Head over to Califone’s Tumblr HERE to find and experience the hidden video that Nate Auerbach, Tumblr’s Music Evangelist, calls, “deeper than an album jacket and more intense than a music video, because it is living and breathing.”
Read more about the video below with links to preorder the new album, Stitches, and upcoming tour dates.
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